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Docket ID: [MB Docket No. 05-89; FCC 05-119]
SUBJECT CATEGORY: Implementation of Section 207 of the Satellite Home Viewer Extension and Reauthorization Act of 2004; Reciprocal Bargaining Obligation
DOCUMENT SUMMARY: In this item, the Commission adopts final rules implementing Section 207 of the Satellite Home Viewer Extension and Reauthorization Act of 2004. Because the Commission has in place existing rules governing good faith retransmission consent negotiations, we conclude that the most faithful and expeditious implementation of the amendments contemplated in the SHVERA is to extend to MVPDs the existing good faith bargaining obligation imposed on broadcasters under our rules. The item accordingly amends the Commission's rules to apply equally to broadcasters and MVPDs. We also conclude that the reciprocal bargaining obligation applies to retransmission consent negotiations between all broadcasters and MVPDs regardless of the designated market area in which they are located. Because the text of the statute applies without qualification to ``television broadcast stations,'' ``multichannel video programming distributors'' and ``retransmission consent agreements,'' the item concludes that the reciprocal bargaining obligation applies to all retransmission consent agreements.
SUMMARY: Cable television systems—; Satellite Home Viewer Extension and Reauthorization Act; Section 207 implementation,
This document does not contain proposed information collection(s) subject to the Paperwork Reduction Act of 1995 (PRA), Public Law 104 13. In addition, therefore, it does not contain any new or modified ``information collection burden for small business concerns with fewer than 25 employees,'' pursuant to the Small Business Paperwork Relief Act of 2002, Public Law 107198, see 44 U.S.C. 3506(c)(4).
1. In this Report and Order (``Order''), we adopt rules implementing Section 207 of the Satellite Home Viewer Extension and Reauthorization Act of 2004 (``SHVERA''). The Satellite Home Viewer Extension and Reauthorization Act of 2004, Public Law 108447, 207, 118 Stat. 2809, 3393 (2004) (to be codified at 47 U.S.C. 325). The SHVERA was enacted on December 8, 2004 as title IX of the ``Consolidated Appropriations Act, 2005.'' The SHVERA requires that the Commission prescribe regulations implementing Section 207 within 180 days after the date of the enactment thereof. Section 207 extends section 325(b)(3)(C) of the Communications Act until 2010 and amends that section to impose a reciprocal good faith retransmission consent bargaining obligation on multichannel video programming distributors (``MVPDs''). This section alters the bargaining obligations created by the Satellite Home Viewer Improvement Act of 1999 (``SHVIA'') which imposed a good faith bargaining obligation only on broadcasters. SHVIA was enacted as title I of the Intellectual Property and Communications Omnibus Reform Act of 1999 (relating to copyright licensing and carriage of broadcast signals by satellite carriers, codified in scattered Sections of 17 and 47 U.S.C.), Public Law 106113, 113 Stat. 1501, Appendix I (1999). As discussed below, because the Commission has in place existing rules governing good faith retransmission consent negotiations and because Congress did not instruct us through the SHVERA to modify those rules in any substantive way, we conclude that the most faithful and expeditious implementation of the amendments contemplated in Section 207 of the SHVERA is to extend to MVPDs the existing good faith bargaining obligation imposed on broadcasters under our rules. We also conclude that the reciprocal bargaining obligation applies to retransmission consent negotiations between all broadcasters and MVPDs regardless of the designated market area in which they are located.
2. Section 325(b)(3)(C) of the Communications Act, as enacted by
the SHVIA, instructed the Commission to commence a rulemaking
proceeding to revise the regulations by which television broadcast
stations exercise their right to grant retransmission consent; see 47
U.S.C. 325(b)(3)(C). Specifically, that section required that the Commission, until January 1, 2006:
Prohibit a television broadcast station that provides retransmission
consent from engaging in exclusive contracts for carriage or failing
to negotiate in good faith, and it shall not be a failure to
negotiate in good faith if the television broadcast station enters
into retransmission consent agreements containing different terms
and conditions, including price terms, with different multichannel
video programming distributors if such different terms and
conditions are based on competitive marketplace considerations; see 47 U.S.C. 325(b)(3)(C)(ii).
The Commission issued a Notice of Proposed Rulemaking seeking comment
on how best to implement the good faith and exclusivity provisions of
the SHVIA; see Implementation of the Satellite Home Viewer Improvement
Act of 1999: Retransmission Consent Issues, 14 FCC Rcd 21736 (1999)
(``Good Faith Notice''). After considering the comments received in
response to the notice, the Commission adopted rules implementing the
SHVIA good faith provisions and complaint procedures for alleged rule violations; see Implementation of the Satellite Home
[[Page 40217]]
Viewer Improvement Act of 1999: Retransmission Consent Issues, 15 FCC
Rcd 5445 (2000) (``Good Faith Order''), recon. granted in part, 16 FCC Rcd 15599 (2001).
3. The Good Faith Order determined that Congress did not intend to subject retransmission consent negotiation to detailed substantive oversight by the Commission; see Good Faith Order, 15 FCC Rcd at 5450. Instead, the order found that Congress intended that the Commission follow established precedent, particularly in the field of labor law, in implementing the good faith retransmission consent negotiation requirement; see Good Faith Order, 15 FCC Rcd at 545354. Consistent with this conclusion, the Good Faith Order adopted a twopart test for good faith. The first part of the test consists of a brief, objective list of negotiation standards; see Good Faith Order, 15 FCC Rcd at 545758. First, a broadcaster may not refuse to negotiate with an MVPD regarding retransmission consent. Second, a broadcaster must appoint a negotiating representative with authority to bargain on retransmission consent issues. Third, a broadcaster must agree to meet at reasonable times and locations and cannot act in a manner that would unduly delay the course of negotiations. Fourth, a broadcaster may not put forth a single, unilateral proposal. Fifth, a broadcaster, in responding to an offer proposed by an MVPD, must provide considered reasons for rejecting any aspects of the MVPD's offer. Sixth, a broadcaster is prohibited from entering into an agreement with any party conditioned upon denying retransmission consent to any MVPD. Finally, a broadcaster must agree to execute a written retransmission consent agreement that sets forth the full agreement between the broadcaster and the MVPD; see Good Faith Order, 15 FCC Rcd at 545758; 47 CFR 76.65(b)(1)(i)(vii).
4. The second part of the good faith test is based on a totality of the circumstances standard. Under this standard, an MVPD may present facts to the Commission which, even though they do not allege a violation of the specific standards enumerated above, given the totality of the circumstances constitute a failure to negotiate in good faith; see Good Faith Order, 15 FCC Rcd at 5458; 47 CFR 76.65(b)(2).
5. The Good Faith Order provided examples of negotiation proposals that presumptively are consistent and inconsistent with ``competitive marketplace considerations;'' see Good Faith Order, 15 FCC Rcd at 5469 70. The Good Faith Order found that it is implicit in Section 325(b)(3)(C) that any effort to further anticompetitive ends through the negotiation process would not meet the good faith negotiation requirement; see Good Faith Order, 15 FCC Rcd at 5470. The order stated that considerations that are designed to frustrate the functioning of a competitive market are not ``competitive marketplace considerations.'' Further, conduct that is violative of national policies favoring competitionthat, for example, is intended to gain or sustain a monopoly, an agreement not to compete or to fix prices, or involves the exercise of market power in one market in order to foreclose competitors from participation in another marketis not within the competitive marketplace considerations standard included in the statute; see Good Faith Order, 15 FCC Rcd at 70.
6. Finally, the Good Faith Order established procedural rules for the filing of good faith complaints pursuant to Sec. 76.7 of the Commission's rules; see 47 CFR 76.65(c); 47 CFR 76.7. The burden of proof is on the complainant to establish a good faith violation and complaints are subject to a one year limitations period; see 47 CFR 76.65(d) and (e).
7. In enacting the SHVERA good faith negotiation obligation for
MVPDs, Congress used language identical to that of the SHVIA imposing a
good faith obligation on broadcasters, requiring the Commission, until January 1, 2010, to:
prohibit a multichannel video programming distributor from failing
to negotiate in good faith for retransmission consent under this
section, and it shall not be a failure to negotiate in good faith if
the distributor enters into retransmission consent agreements
containing different terms and conditions, including price terms,
with different broadcast stations if such different terms and
conditions are based on competitive marketplace considerations; see 47 U.S.C. 325(b)(3)(C)(iii).
The Commission issued a Notice of Proposed Rulemaking seeking
comment on how to implement the reciprocal bargaining obligation set
forth in the SHVERA; see Implementation of Section 207 of the Satellite
Home Viewer Extension and Reauthorization Act of 2004: Reciprocal
Bargaining Obligations, FCC 0549 (rel. March 7, 2005) (``Notice'').
The Commission also requested comment on whether the good faith
negotiating standards may be different for carriage of television
broadcast stations outside of their designated market area (``DMA''). A
DMA is a geographic market designation created by Nielsen Media
Research that defines each television market exclusive of others, based
on measured viewing patterns. Essentially, each county in the United
States is allocated to a market based on which homemarket stations
receive a preponderance of total viewing hours in the county. For
purposes of this calculation, both overtheair and cable television viewing are included.
A. The Reciprocal Bargaining Obligation for Entities Within the Same DMA
8. In the Notice, the Commission observed that Congress did not instruct the Commission to amend its existing good faith rules in any way other than to implement the statutory extension and impose the good faith obligation on MVPDs. Accordingly, the Commission stated that it did not believe that Congress intended that the Commission revisit the findings and conclusions that were reached in the SHVIA rulemaking. The little legislative history directly applicable to Section 207 supports this approach and, in pertinent part, provides:
In light of evidence that retransmission negotiations continue
to be contentious, the Committee chose to extend these obligations,
and also to begin applying the goodfaith obligations to MVPDs. The
Committee intends the MVPD goodfaith obligations to be analogous to
those that apply to broadcasters, and not to affect the ultimate
ability of an MVPD to decide not to enter into retransmission
consent with a broadcaster; see H.R. Rep. No. 108634, 108th Cong., 2nd Sess. 19 (2004) (``House Report'').
The Notice stated that the Commission believed that the implementation
of Section 207 most consistent with the apparent intent of Congress is
to amend our existing rules to apply equally to both broadcasters and
MVPDs and tentatively concluded Sec. Sec. 76.64(l) and 76.65 should be
amended accordingly. The Notice sought comment on that approach and any other reasonable implementation of Section 207.
9. The majority of commenters agreed with the implementation
proposed by the Commission in the Notice as it applies to inmarket negotiations. The Network Affiliates assert that:
[b]ecause it is presumed that Congress acts with knowledge of the
existing regulatory framework when it enacts new legislation,
including when the new law incorporates the language of the prior
law, the Notice's conclusion that ``Congress did not intend that the
Commission revisit the findings and conclusions that were reached in
the SHVIA rulemaking'' is undoubtedly correct, as is the Notice's
tentative conclusion ``to amend our existing rules to apply equally to both broadcasters and MVPDs.''
10. EchoStar asserts, however, that MVPDs and broadcasters occupy
significantly different positions when negotiating retransmission consent and
[[Page 40218]]
that the Commission should recognize this distinction when applying the
totality of the circumstances test and in determining whether specific
terms and conditions are consistent with ``competitive market place
conditions.'' EchoStar asserts that it would be premature to provide an
extensive list of bargaining conduct that could be considered a failure
to negotiate in good faith under the totality of the circumstances test
and advises that the Commission pursue such measures on a casebycase
basis. Finally, EchoStar argues that the Commission should clarify that
tying is not consistent with competitive marketplace considerations if it would violate the antitrust laws.
11. NCTA argues that:
Congress intended that broadcasters have to offer to make their programming available to all MVPDs at some price or other terms. Otherwise, one MVPD could obtain de facto exclusivity over a broadcaster's signal.
MVPDs, on the other hand, have a duty to carry a local broadcast
signal if the broadcaster opts for mandatory carriage, but no duty
to agree to pay or carry a broadcaster if it elects retransmission
consent. Indeed, Congress made clear in Section 207 that it intends
the ``analogous'' good faith obligations to ``not affect the ultimate ability of an MVPD to decide not to enter into
retransmission consent with a broadcaster.''
Absent an MVPD's ability to ultimately refuse carriage of a broadcaster
that has elected retransmission consent, argues NCTA, reciprocal good
faith bargaining rules simply turn retransmission consent into another
form of must carry but with the possibility of payment in addition.
NCTA states that it is broadcasters' unique status as users of public
spectrum with the obligation to provide free overtheair signals and
ability to exact mandatory carriage on cable and satellite providers
that triggers their obligation to negotiate retransmission consent in
good faith in all instances. NCTA asserts that there are ``no
corresponding reasons why cable operators should be required to
negotiate to carry the signals of broadcasters that have specifically
elected to forgo their statutory right to be carried.'' Citing a ``host
of legitimate editorial and business reasons why a cable operator could
decide not to carry a particular broadcast station,'' NCTA maintains
that the Commission should interpret the good faith negotiation rules
to give MVPDs the right to refuse to enter into retransmission consent
negotiations. NAB counters that NCTA's argument nullifies the language
of the statute imposing a reciprocal good faith negotiation obligation
on MVPDs and Congress's intent that such obligation ``be analogous [to]
those that apply to broadcasters.'' At the very least, NCTA asserts,
the Commission should confirm that cable operators have the right to
insist upon carriage compensation in all retransmission consent negotiations.
12. Arguing that the Commission has recognized the imbalance of power in retransmission consent negotiations between media conglomerates and small and medium sized cable operators, ACA requests that the Commission adopt procedural protections for these cable operators. ACA requests that the Commission require that broadcasters give 30 days written notice to a small or medium sized cable operator of their intent to file a good faith complaint. In addition, ACA asks that the Commission provide an extended 30 day period in which to respond to good faith complaints filed against them. ACA argues that these procedural protections should apply not just to cable companies that serve 400,000 or fewer subscribers, but should also extend to ``all mediumsized, nonvertically integrated cable companies.'' ACA emphasizes that these protections are solely procedural and that the substantive good faith rules would be the same for MVPDs of all sizes. NAB and the Network Affiliates assert that ACA offers no support for a procedural distinction for medium and small cable operators and argue that the better course would be to grant individual requests for extensions of time on a casebycase basis. Finally, ACA asks the Commission to clarify that it is not a violation of the good faith rules for a cable operator to decline to carry a broadcaster's multicast programming. NAB and the Network Affiliates assert that the Commission, in the Good Faith Order, found that proposals for carriage ``conditioned on carriage of any other programming, such as a broadcaster's digital signals. * * *'' to be consistent with competitive marketplace considerations. These commenters argue that ACA provides no evidence to justify a departure from the Commission's finding. Indeed, NBC asks the Commission to clarify that, now and after completion of the digital transition, the good faith obligation requires MVPDs to negotiate for the entire free, overtheair signal offered by a television station.
13. After reviewing the record in this proceeding, we adopt the tentative conclusion set forth in the Notice in order to implement the will of Congress as indicated in Section 207 and the legislative history. Accordingly, we will amend our existing rules to apply equally to both broadcasters and MVPDs. Sections 76.64(l) and 76.65 will be amended. Broadcasters will now be able to file a complaint against an MVPD alleging that such MVPD breached its duty to negotiate retransmission consent in good faith. Broadcasters and MVPDs must comply with the seven objective negotiation standards set forth in Sec. 76.65(b)(1) as amended herein. In addition, MVPDs and broadcasters will now be equally subject to, and able to file, a complaint based on the totality of the circumstances.
14. We cannot agree with NCTA's assertion that, because of the
differences between MVPDs and broadcasters, MVPDs should have the
option of refusing outright to negotiate retransmission consent with
any broadcaster within that MVPD's DMA. To agree with NCTA's assertion
would be to render Section 207 a virtual nullity. Under NCTA's
interpretation of Section 207, the good faith negotiation obligation is
not triggered unless and until an MVPD has determined that
retransmission of a broadcaster's signal is attractive. The Commission
rejected similar arguments raised by broadcasters in implementing the good faith provisions of the SHVIA:
[W]e do not interpret section 325(b)(3)(C) as largely hortatory
as suggested by some commenters. As we stated in the Notice,
Congress has signaled its intention to impose some heightened duty
of negotiation on broadcasters in the retransmission consent
process. In other words, Congress intended that the parties to
retransmission consent have negotiation obligations greater than
those under common law. * * * We believe that, by imposing the good
faith obligation, Congress intended that the Commission develop and
enforce a process that ensures that broadcasters and MVPDs meet to
negotiate retransmission consent and that such negotiations are
conducted in an atmosphere of honesty, purpose and clarity of process; see Good Faith Order, 15 FCC Rcd at 5455.
This ``heightened duty of negotiation'' has now been imposed by
Congress on MVPDs. In drafting Section 207, Congress was fully aware of
the Commission's implementation of the SHVIA good faith provision; see
Lorillard v. Pons, 434 U.S. 575, 58081 (1978) (``Congress is presumed
to be aware of an administrative or judicial interpretation of a
statute and to adopt that interpretation when it reenacts a statute
without change. So too, where, as here, Congress adopts a new law
incorporating sections of a prior law, Congress normally can be
presumed to have had knowledge of the interpretation given to the
incorporated law, at least insofar as it affects the new statute.'')
(citations omitted); Bragdon v. Abbott, 524 U.S. 624, 645 (1998) (same).
[[Page 40219]]
Armed with this knowledge, Congress crafted the reciprocal bargaining
provision to mirror the obligation imposed by the SHVIA and the House
Report stated that it was intended to be ``analogous'' to the SHVIA
good faith obligation; see House Report at 19. We believe that if
Congress had intended that this duty apply to MVPDs only when they were
affirmatively interested in a prospective carriage arrangement, it
would have so indicated in the statute or legislative history. Of
course, the reciprocal bargaining obligation would be largely
unnecessary if it were limited in this manner. Moreover, we do not
believe that the obligations imposed herein will unduly burden MVPDs.
First, the good faith obligation merely requires that MVPDs comply with
the per se negotiating standards of Sec. 76.65(b)(1) and refrain from
insisting on rates, terms and conditions that are inconsistent with
competitive marketplace considerations. Second, as discussed below,
because we conclude that negotiations involving truly distant
broadcasters and MVPDs and negotiations for which a broadcaster is
contractually precluded from reaching consent may be truncated, MVPDs
and broadcasters alike will not be required to engage in an unending
procession of extended negotiations. Finally, provided that a party to
a reciprocal bargaining negotiation complies with the requirements of
the Commission's rules, failure to reach agreement would not violate
either Sec. 325(b)(3)(C) or Sec. 76.65 of the Commission's rules.
Accordingly, NCTA's argument that the reciprocal bargaining obligation will lead to another form of must carry is incorrect.
15. With regard to the totality of the circumstances test, we agree with EchoStar that MVPDs and broadcasters occupy different positions when negotiating retransmission consent and that the Commission should recognize this distinction when applying the totality of the circumstances test and in determining whether specific terms and conditions are consistent with competitive marketplace considerations. The Commission must always take into account the relative bargaining positions of the parties when examining the totality of the circumstances for a failure to negotiate in good faith. For example, a negotiating proposal put forth by a small cable operator might be found consistent with competitive marketplace considerations, whereas the same proposal put forth by the nation's largest MVPD might not. We also agree that identifying additional negotiating proposals that can be considered to reflect a failure to negotiate in good faith under the totality of the circumstances test should be done on a casebycase basis. Finally, we clarify that tying is not consistent with competitive marketplace considerations if it would violate the antitrust laws; see Good Faith Order, 15 FCC Rcd at 5470 (``Conduct that is violative of national policies favoring competitionthat is, for example, intended to gain or sustain a monopoly, is an agreement not to compete or fix prices, or involves the exercise of market power in one market in order to foreclose competitors from participation in another marketis not within the competitive marketplace
16. We decline to establish special procedures for medium and small cable operators as requested by ACA. We agree with NAB and the Network Affiliates that ACA has failed to justify different procedural treatment for smaller cable operators. We fail to see what benefit the 30 day precomplaint notice would have for these operators, particularly in instances where a retransmission consent agreement will imminently expire with the attendant loss of the broadcaster's signal. Because the Commission concluded in the Good Faith Order that MVPDs cannot continue to carry a broadcaster's signal after the existing consent expires even if a complaint is pending with the Commission, it benefits both broadcasters and MVPDs alike that the Commission decline to institute a procedural delay that would preclude the filing of a good faith complaint as soon as possible after the alleged violation; see Good Faith Order, 15 FCC Rcd at 54712. Accordingly, we believe that the more prudent course is to entertain individual requests for extensions of time on a casebycase basis through which MVPDs and broadcasters, large and small, can establish that the existing pleading cycle set forth in Sec. 76.7 of the Commission's rules is inadequate to allow that party to present an effective defense to a good faith complaint.
17. ACA requested that the Commission clarify that it is not a violation of the good faith rules for a cable operator to decline to carry a broadcaster's multicast programming. Conversely, NBC asks that the Commission determine that now, and after completion of the digital transition, the good faith obligation requires MVPDs to negotiate for the entire free, overtheair signal offered by a television station. The Commission stated numerous times in the Good Faith Order that ``proposals for carriage conditioned on carriage of any other programming such as a broadcaster's digital signals'' are presumptively consistent with competitive marketplace considerations and the good faith negotiation requirement see Good Faith Order, 15 FCC Rcd at 5469. As the Commission stated:
We do not find anything to suggest that, for example, requesting
an MVPD to carry * * * digital broadcast signals is impermissible or
other than a competitive marketplace consideration. * * * After
passage of the 1992 Cable Act, Congress left negotiation of
retransmission consent to the give and take of the competitive
marketplace. In SHVIA, absent conduct that is violative of national
policies favoring competition, we believe Congress intended this
same give and take to govern retransmission consent. In addition, we
point out that these are bargaining proposals which an MVPD is free
to accept, reject or counter with a proposal of its own; see Good Faith Order, 15 FCC Rcd at 546970.
Whether an MVPD carries a broadcaster's entire free, overtheair
signal, be it high definition or multicast, is a matter to be
determined through the retransmission consent negotiation process. The
reciprocal bargaining obligation neither requires nor prohibits the
carriage of a broadcaster's entire free signal. If it is important for
a broadcaster to obtain full carriage of its digital signal, the
broadcaster must be willing to accommodate the reasonable requests of
an MVPD in order to secure such carriage. If it is important for an
MVPD to carry part, but not all, of a broadcaster's digital signal it
likewise must negotiate in good faith. In each instance, either party
must be willing to forgo carriage if agreement is not reached after
negotiating in accordance with the rules established herein.
B. The Reciprocal Bargaining Obligation and Entities Located in Different DMAs
18. In the Notice, the Commission noted that the original SHVIA
good faith provision by its terms applied to ``television broadcast
stations.'' Similarly, the SHVERA good faith provision applies to
``multichannel video programming distributors.'' The Commission sought
comment whether, under the statute, the good faith negotiating
standards may be any different for carriage of significantly viewed
television broadcast stations outside of their DMA. Significantly
viewed television broadcast stations do not have carriage rights
outside of their DMA and carriage of their signals by outofmarket
MVPDs is permissive. The Notice asked whether the same good faith
negotiation standard should apply to broadcasters and MVPDs regardless
of the DMA in which they reside, or whether the good faith retransmission
[[Page 40220]]
consent negotiation obligation should apply only to MVPDs and
broadcasters located in the same DMA. As discussed below, we do not
interpret section 325(b)(3)(C) to limit the geographic scope of the
reciprocal bargaining obligation in retransmission consent
negotiations. At the same time, we conclude that the nature of this
obligation may vary according to where the MVPD and the broadcaster are
located. With regard to significantlyviewed and inmarket signals, we
believe that the obligation should be essentially the same. With regard
to more distant signals, the obligation applies, but distance is likely
to be a critical factor in determining compliance under the totality of circumstances test.
19. The Network Affiliates, NAB, and NBC assert that the good faith bargaining obligation should not apply to negotiations for consent to retransmit broadcast signals outside of a television station's market. The Network Affiliates argue that:
Indeed, SHVERA itself, in enacting new Sec. 340, the
significantly viewed provision, expressly provides (1) that
``[c]arriage of a signal under this section is not mandatory'' by a
satellite carrier and (2) that the ``eligibility of the signal of a
station to be carried under this section does not affect any right of the licensee of such station to grant (or withhold)
retransmission consent under section 325(b)(1).''
The Network Affiliates stress that, in granting significantly viewed
broadcasters the right to withhold retransmission consent, the SHVERA
``specifically references section 325(b)(1), the statutory
retransmission consent provision, not section 325(b)(3)(C), the statutory good faith bargaining provision.''
20. NBC argues that, in adopting the SHVIA, Congress expressly intended to protect the property rights of program providers as well as the marketbased outcomes of private negotiations between program providers and local broadcasters. Citing the legislative history of SHVIA, NBC asserts that Congress was guided by three principles: (1) The desire to promote competition in the marketplace for MVPD programming to reduce costs to subscribers; (2) ``the importance of protecting and fostering the system of television networks as they relate to the concept of localism;'' and (3) ``perhaps most importantly'' the need to act narrowly to protect the ``exclusive property rights granted by the Copyright Act to copyright holders'' and ``minimize the effects of government intrusion on the broader market in which the affected property rights and industries operate.'' NBC maintains that neither Congress nor the Commission suggested that the good faith requirement should be read to override the private property rights of networks, syndicators or other program providers and permit a distribution outlet, either broadcaster or cable operator, to consent to further redistribution of programming that the outlet does not own. NBC concedes that under the good faith requirements, a station cannot refuse to negotiate with an MVPD located in the same DMA regarding retransmission consent. Similarly, argues NBC, a station cannot enter into an agreement with an MVPD that prohibits the station from entering into retransmission consent with another MVPD. Neither of these concepts, however, prevents a station from refusing to grant outof market retransmission consent with respect to programming for which it does not hold extraterritorial rights. NBC also argues that Congress has consistently, both in the 1992 Cable Act and the SHVIA, protected the rights afforded by programming providers to local stations against distant stations; see S. Rep. No. 10292, at 38, 106 Stat. 1133, 1171 (1991). The legislative history to the 1992 Cable Act provides that ``the Committee has relied on the protections which are afforded local stations by the FCC's network nonduplication and syndicated exclusivity rules. Amendments or deletions of those rules in a manner that would allow distant stations to be substituted on cable systems for carriage [of] local stations carrying the same programming would, in the Committee's view, be inconsistent with the regulatory structure created in [the 1992 Cable Act];'' see also SHVIA Conference Report at 92. The legislative history of the SHVIA states that ``the broadcast television market has developed in such a way that copyright licensing practices in this area take into account the national network structure, which grants exclusive territorial rights to programming in a local market to local stations either directly or through affiliation agreements.'' The SHVIA Conference Report went on to state that ``allowing the importation of distant or outofmarket network stations in derogation of the local stations' exclusive rightbought and paid for in market negotiated arrangementsto show the works in question undermines those market arrangements.'' Accordingly, Congress structured the compulsory copyright license in SHVIA ``to hew as closely to those arrangements as possible.'' The Network Affiliates note that this concern is carried through in the legislative history of the SHVERA. The SHVERA House Report provides that ``[w]here a satellite provider can retransmit a local station's exclusive network programming but chooses to substitute identical programming from a distant network affiliate of the same network instead, the satellite carrier undermines the value of the license negotiated by the local broadcast station as well as the continued viability of the networklocal affiliate relationship;'' see House Report at 11. NBC also cites numerous points in the Good Faith Order in which the Commission discussed the ``local'' nature of the good faith negotiation obligation.
21. Several commenters argue that the reciprocal bargaining obligation should be the same regardless of whether or not the entities are located in the same DMA, or at a minimum, extended to those areas in which a station is significantly viewed. EchoStar argues that ``[i]n the absence of specific limiting language, the good faith standards established by the Commission under section 325(b)(3)(C) apply to all cases where retransmission consent is required.'' As support for this conclusion, EchoStar, and other commenters, cite the Media Bureau's decision in Monroe, Georgia Water Light and Gas Commission v. Morris Network, Inc., in which the Media Bureau stated that ``[w]e caution broadcasters to be aware of existing contractual obligations that affect a television station's ability to negotiate retransmission consent in good faith. The statute appears to apply equally to stations and MVPDs in the same local market or different markets.'' The Network Affiliates argue that reliance on the Media Bureau's Monroe decision is misplaced because the statement quoted is no more than equivocal dicta.
22. DirecTV and EchoStar argue that the fact that outofmarket broadcasters have no carriage rights is inapposite because once an in market broadcaster forgoes mandatory carriage, it too has no guaranteed carriage rights. DirecTV asserts that allowing significantly viewed broadcasters to refuse to negotiate with DBS operators where cable operators already distribute such programming would violate SHVERA's prohibition on exclusive retransmission consent agreements. ACA states that this situation is particularly problematic for its members, many of which serve rural communities on the edges of DMAs in which outof market signals from an adjoining DMA are considered ``local'' by subscribers.
23. EchoStar argues further that contractual provisions that restrict a
[[Page 40221]]
broadcaster's ability to negotiate retransmission consent in good faith
(e.g., certain network affiliation agreements) must be declared per se
good faith violations by the Commission. Citing the Good Faith Order,
EchoStar states that the Commission has already determined that
``[p]roposals that result from agreements not to compete or fix
prices'' are presumed inconsistent with competitive marketplace
considerations. EchoStar asserts that NBC's ``protection of property
rights'' argument is flawed because it assumes that copyright holders
have the ``unfettered right to control further redistribution of
broadcast programming.'' EchoStar maintains that Congress limited
copyright holders' absolute control over redistribution of broadcast
programming when it created the cable and satellite compulsory licenses
for retransmission of broadcast signals. NBC asserts that compulsory
copyright licenses offer no refuge from territorial exclusivity because
``[t]hese limited statutory licenses provide an administratively
convenient means to permit redistribution of proprietary television
programming via cable and satellite, but only after the [cable or
satellite provider] has received the express consent of the affected
television station, subject to the terms of that station's existing
programming agreements with regard to territorial exclusivity.''
EchoStar argues that contractual provisions that prevent the granting
of retransmission consent to outofmarket MVPDs would thwart
Congress's intent to make outofmarket stations available to MVPD
subscribers through the compulsory licensing provisions of the
Copyright Act. ACA agrees asserting that the plain language of section
325(b), the legislative history of SHVIA and the Commission's
implementing regulations prohibit market exclusivity provisions in
network affiliation agreements. The Network Affiliates counter that
there is nothing in SHVERA or its legislative history to justify the
sweeping effect that EchoStar desires``to effectively nullify the
territorial restrictions in programming agreements that serve to grant, and to limit, program exclusivity.''
24. EchoStar also contends that local broadcasters are beginning to demand that MVPDs contract away their right to import significantly viewed outofDMA stations as part of retransmission consent negotiations. The Network Affiliates defend this practice. Citing the Good Faith Order, the Network Affiliates state that the Commission found that it would be presumptively inconsistent with competitive marketplace considerations and the good faith negotiation requirement for a broadcast station to offer a proposal that ``specifically foreclose[s] carriage of other programming services by the MVPD that do not substantially duplicate the proposing broadcaster's programming.'' Thus, argue the Network Affiliates, broadcasters can offer proposals that foreclose the carriage of other programming services by an MVPD that substantially duplicate the local broadcast station's programming.
25. DirecTV advises the Commission to adopt an ``agree with one, negotiate with all'' rule that applies to negotiations for significantly viewed broadcast signals. Under this rule, both broadcasters and MVPDs are free to refuse outright to negotiate carriage of significantly viewed signals under certain conditions. Once a party has agreed to significantly viewed carriage with any other party, however, it must negotiate in good faith for carriage with all other similarly situated parties. DirecTV explains its proposal as follows:
Any broadcaster would be free, if it wished, to categorically
reject negotiations for carriage in outofmarket, significantly
viewed areasbut only if it did so with respect to all MVPDs. Once
a broadcaster granted consent for one MVPD to carry such signals,
however, it would have to negotiate with all other MVPDs for such
carriage, and such negotiations would have to comply with the
Commission's good faith negotiation standard. * * * This rule would
apply reciprocally to MVPDs. DirecTV would be free to decide, for
example, that it will not carry New York stations in significantly
viewed areas in the Hartford DMA and, having made that decision,
would be free not to negotiate with New York stations regarding such
carriage. If however, it were to carry one New York station in a
Hartford significantly viewed area, it would have to negotiate [in
good faith] with all [significantly viewed] New York stations seeking carriage in Hartford.* * *
Under either scenario, DirecTV asserts, the parties would not be
required to reach agreement, but only to negotiate in good faith in accordance with the Commission's rules.
26. As noted above, the SHVIA good faith provision by its terms applied to ``television broadcast stations.'' Similarly, the SHVERA good faith provision applies to ``multichannel video programming distributors.'' Neither the text of the SHVIA or the SHVERA, nor their respective legislative histories, expressly delineate a territorial boundary of the good faith negotiation obligation. Some commenters argue that the reciprocal bargaining obligation attaches to negotiations between MVPDs and broadcasters that are significantly viewed outside of their DMA. Others assert that these obligations attach to any retransmission consent negotiation regardless of where the MVPD and the broadcaster are situated. For the reasons discussed below, we agree with the latter interpretation of section 325(b)(3)(C). Because we reach this conclusion, we need not examine DirecTV's ``agree with one, negotiate with all'' proposal.
27. The language adopted by Congress in section 325(b)(3)(C) of the
SHVIA, as well the amendment adopted in the SHVERA, support the
conclusion that the reciprocal bargaining obligation applies to all
retransmission consent agreements. The text of the statute applies
without qualification to ``television broadcast stations,''
``multichannel video programming distributors'' and ``retransmission
consent agreements;'' see 47 U.S.C. 325(b)(3)(C). Nor does the
legislative history appear to contemplate a limitation on the
reciprocal bargaining obligation such that it would apply to some, but
not all, retransmission consent negotiations. Other than mandatory
carriage pursuant to Section 614 and satellite carrier service to
unserved households, all other lawful carriage of television broadcast
stations is by retransmission consent. There is no statutory or
regulatory distinction between inmarket carriage and outofmarket
carriage pursuant to retransmission consent. Here, we believe that the
statute is clear on its face and we must give effect to its plain
meaning; see Chevron USA Inc. v. Natural Resources Defense Council,
Inc., 467 U.S. 837, 842 (1984), Qwest Corp. v. FCC, 258 F.3d 1191, 1199
(10th Cir. 2001), Bell Atlantic Tel. Cos. v. FCC, 131 F.3d 1044, 1047 (DC Cir. 1997). Further, we believe that this is the best
interpretation of the provision consistent with the SHVIA, the SHVERA
and their respective legislative histories. This interpretation avoids
the incongruous result of satellite carriers seeking to carry a
broadcaster in significantly viewed communities facing outright refusal
to negotiate carriage by such broadcaster even though cable operators
in the same communities are actually carrying such programming through
retransmission consent. In this regard, we agree with DirecTV that a
contrary interpretation might conflict with the prohibition on
exclusive retransmission consent agreements contained in section
325(b)(3)(C); see 47 U.S.C. 325(b)(3)(C). We fail to see how [[Page 40222]]
an interpretation of section 325(b)(3)(C) that permits this result
implements Congress's direction that ``MVPD goodfaith obligations * *
* be analogous to those that apply to broadcasters.'' Accordingly, we
conclude that the reciprocal bargaining obligation of section
325(b)(3)(C) applies to the negotiation of all retransmission consent.
28. Some commenters argue that a separate provision of the SHVERA, new Section 340 of the Communications Act, indicates that the reciprocal bargaining provision applies solely to inmarket retransmission consent negotiations. We disagree. Section 340(d) of the Communications Act, as enacted in the SHVERA, discusses the carriage rights of satellite carriers with respect to significantly viewed broadcast stations and states that ``[t]he eligibility of the signal of a station to be carried under this section does not affect any right of the licensee of such station to grant (or withhold) retransmission consent under section 325(b)(1); see 47 U.S.C. 340(d)(2). The legislative history of the provision provides that:
Cable operators are under no obligation to carry in a local market a distant significantly viewed signal, and the Committee intends satellite carriage of such a distant signal in a local market to be similarly voluntary. * * * Cable operators must obtain retransmission consent to carry distant significantly viewed signals into a local market and the committee intends the same obligation to apply to satellite.
We interpret this provision, and its legislative history, merely to acknowledge that mandatory carriage operates only with regard to broadcasters and cable operators and satellite carriers operating in the same DMA. As discussed above, retransmission consent carriage of significantly viewed signals is permissive. We do not interpret this provision as limiting the geographic scope of section 325(b)(3)(C). Nor do we interpret as conflicting with this reading the fact that Congress, in section 340(d), referenced section 325(b)(1) of the Communications Act, rather than section 325(B)(3)(C), the reciprocal bargaining obligation; see 47 U.S.C. 325(b)(1). Section 325(b)(1) is the statutory provision that gives rise to the right of retransmission consent. It originates in the 1992 Cable Act and predates both the SHVIA and the SHVERA. The right of inmarket broadcasters and outof market broadcasters alike to require retransmission consent arises from section 325(b)(1). The reciprocal bargaining provision of section 325(b)(3)(C) is an obligation that Congress deliberately overlay upon the substantive retransmission consent right created by section 325(b)(1).
29. We emphasize that, although the reciprocal bargaining obligation applies without geographic limitation, that does not mean it will apply exactly the same way in all negotiations. Rather, we conclude that section 325(b)(3)(C) and the inherent nature of a good faith obligation permit the Commission to account for the distinction between inmarket and outofmarket signals in determining compliance under the totality of the circumstances test. In other words, the determination of what conduct constitutes a breach of the duty of good faith is necessarily contextual. Congress created the mandatory carriage/retransmission consent framework as part of the 1992 Cable Act; see Implementation of the Cable Television Consumer Protection and Competition Act of 1992: Broadcast Signal Carriage Issues, 8 FCC Rcd 2965 (1993). Through this framework, a broadcaster has the option to elect mandatory carriage and forgo compensation for carriage of its signal or pursue retransmission consent and risk the failure to agree and noncarriage; see Implementation of the Cable Television Consumer Protection and Competition Act of 1992: Broadcast Signal Carriage Issues, 8 FCC Rcd 2965 (1993). The mandatory carriage/retransmission consent option applies only to carriage within a broadcaster's DMA. In contrast, the carriage of significantly viewed signals outside of a broadcaster's DMA has always been, and continues to be under the SHVERA, solely at the agreement of the broadcaster and the outof market MVPD. Notwithstanding the uncertain nature of retransmission consent, we believe that broadcasters generally have a greater expectation of carriage within their local market. Notwithstanding this expectation, it is also possible, subject to certain limitations (such as the invocation of network nonduplication and syndicated exclusivity rights of broadcasters in the MVPD's DMA), that a cable operator located in the New York DMA could through retransmission consent carry the signal of a broadcaster located in the San Diego DMA. We believe that a reasonable application of the statutory good faith standard permits variations in parties' reciprocal bargaining obligations in two such distinct situations.
30. With regard to significantly viewed signals and inmarket signals, we believe that the reciprocal bargaining obligation should be essentially the same. In 1972, the Commission adopted the concept of significantly viewed signals to differentiate between outofmarket televisions stations ``that have sufficient audience to be considered local and those that do not;'' see Cable Television Report and Order, 36 FCC 2d 143, 174 (1972). The copyright provisions that apply to cable systems have recognized the Commission's designation of stations as significantly viewed and treated them, for copyright purposes, as ``local,'' and therefore subject to reduced copyright payment obligations; see 17 U.S.C. 111(a), (c) and (f). In the SHVERA, Congress extended to satellite carriers the right, already held by cable operators, to provide through retransmission consent outofmarket signals to the communities in which they are significantly viewed; see 47 U.S.C. 340. Given the proximity of broadcasters to the communities in which they are significantly viewed, we can discern no reason to differentiate these signals from inmarket signals for reciprocal bargaining purposes. In either situation, failure to reach retransmission consent is not a violation of the reciprocal bargaining obligation provided the parties comply with our rules. Because satellite carriers' retransmission consent rights apply only to in market and significantly viewed signals, their reciprocal bargaining obligation applies only to retransmission of these signals; see 47 U.S.C. 338, 339 & 340.
31. The situation for cable operators beyond inmarket and
significantly viewed signals, however, is more complex. As discussed
above, different statutory provisions govern cable operators and permit
pursuant to retransmission consent the carriage of distant signals
originating far beyond the boundaries of the cable operator's DMA. In
these cases, although the reciprocal bargaining obligation still
applies, we believe that the Commission should apply a different
calculus in evaluating complaints involving cable operators and distant
broadcasters. As with all retransmission consent negotiations, the per
se negotiating standards set forth in Sec. 76.65 will still apply to
such negotiations as will the requirement that both parties to the
negotiation refrain from insisting on terms that are not consistent
with competitive marketplace considerations. The main difference in
these distant reciprocal bargaining negotiations should lie in either
party's ability, after evaluating the prospect of distant carriage and
giving full consideration to the proposals of the party requesting
carriage, to reject the proposal and terminate further negotiation. We emphasize that until such negotiations
[[Page 40223]]
are formally terminated, either orally or, preferably, in writing, the reciprocal bargaining obligation must be observed.
32. We believe that, in many cases, distance will play a critical factor in determining whether a party complied with its reciprocal bargaining obligation. In the example discussed above, if a San Diego broadcaster offered retransmission consent to a New York cable operator in exchange for a monthly consideration per subscriber, the cable operator after permitting the broadcaster to fully present its proposal and giving such proposal due consideration, would not violate its reciprocal bargaining obligation by concluding that the distance between the broadcaster and cable operator is simply too great to make retransmission consent worthwhile to the cable operator. After so advising the broadcaster, the cable operator would have satisfied its reciprocal bargaining obligation. As the distances involved lessen, we would expect the party requested to engage in retransmission consent negotiations to be more willing to engage in extended negotiations to comply with the reciprocal bargaining requirement. In addressing reciprocal bargaining complaints involving distant carriage negotiations, the Commission will evaluate whether the party against whom the complaint is filed complied with the per se standards during the course of the negotiations. The length of the negotiation, the decision to terminate further negotiation and the distance between the broadcaster and the cable operator will be considered as part of the totality of the circumstances test. We believe that further guidance on this issue is best provided by the Commission through the resolution of actual disputes. At bottom, we do not believe that the reciprocal bargaining obligation should be used to engage distant entities and require protracted good faith negotiation for signals that have no logical or local relation to the MVPD's service area.
33. Certain commenters ask that the Commission declare a per se violation of a broadcaster's reciprocal bargaining obligation a contractual provision, such as one contained in a network affiliation agreement, that restricts a broadcaster's ability to negotiate retransmission consent in good faith. These commenters assert that some networks, through their affiliation agreements, restrict a broadcaster's ability to grant retransmission consent outside of a specified geographic area, often the broadcaster's DMA. NBC and the Network Affiliates assert that Congress has consistently acknowledged and preserved the networkaffiliate system. As the record indicates, Congress in the 1992 Cable Act, the SHVIA and the SHVERA stressed the importance of this system. We agree with NBC and the Network Affiliates that neither the text nor the legislative history of the SHVIA or the SHVERA indicate a congressional intent to restrict the rights of networks and their affiliates through the good faith or reciprocal bargaining obligation to agree to limit an affiliate's right to redistribute affiliated programming. This is reflected in the Notice in this proceeding which did not raise for comment the issue of the reciprocal bargaining obligation and its relation to the preclusion of retransmission consent through networkaffiliate agreements. Because we perceive no intent on the part of Congress that the reciprocal bargaining obligation interfere with the networkaffiliate relationship or to preclude specific terms contained in networkaffiliate agreements, we decline to take action on these issues in this proceeding. We note that the issue of retransmission consent generally, and the impact of network affiliation agreements on retransmission consent specifically, is more squarely raised in a petition for rulemaking pending before the Commission; see Petition for Rulemaking to Amend 47 CFR 76.64, 76.93, and 76.103: Retransmission Consent, Network NonDuplication, and Syndicated Exclusivity, RM 11203 (filed March 2, 2005). In addition section 208 of the SHVERA requires the Commission to complete an inquiry and report to Congress regarding how the retransmission consent, network nonduplication, syndicated exclusivity and sports blackout rules impact MVPD competition, including the ability of rural cable operators to compete with satellite carriers in providing digital broadcast signals. SHVERA, Public Law 108447, section 208. The Commission is currently preparing this report. Even were we so inclined, we are concerned that the Notice in this proceeding may not have given interested parties appropriate notice that the Commission was contemplating action in this regard; see 5 U.S.C. 553(b)(1)(3) (Administrative Procedure Act notice requirements), Omnipoint Corp. v. FCC, 78 F.3d 620, 631 (D.C. Cir. 1996) (``a final rule is not a logical outgrowth of a proposed rule `when the changes are so major that the original notice did not adequately frame the subjects for discussion.' ''), quoting Connecticut Light and Power Co. v. NRC, 673 F.2d 525, 533 (DC Cir.), cert. denied, 459 U.S. 835 (1982). However, because we decline to take action for the reasons described above, we need not reach the issue of the sufficiency of our Notice.
34. Nor do we agree that restrictions in existing networkaffiliate
agreements are prohibited by Sec. 76.65 of the Commission's rules.
Section 76.65 provides that it is a per se violation of the good faith
negotiation provision for a television broadcast station to execute
``an agreement with any party, a term or condition of which, requires
that such television broadcast station not enter into a retransmission
consent agreement with any multichannel video programming distributor.
* * *;'' see 47 CFR 76.65(b)(1)(vi). As is evidenced by the discussion
in the Good Faith Order, that provision is intended to cover collusion
between a broadcaster and an MVPD requiring noncarriage by another
MVPD, ``[f]or example, Broadcaster A is prohibited from agreeing with
MVPD B that it will not reach retransmission consent with MVPD C;'' see Good Faith Order, 15 FCC Rcd at 5464. In adopting Sec.
76.65(b)(1)(iv), the Commission did not intend to affect the ability of
a network affiliate agreement to limit redistribution of network
programming; see Monroe, 19 FCC Rcd at 13997 n.24 (``To the extent,
however, that Monroe Utilities is arguing that the existence of an
underlying agreement between Morris and NBC is itself a violation of
the good faith negotiation requirement, we agree with Morris that the
good faith requirement applies to negotiations between MVPDs and
broadcast stations, and not between a network and an affiliate.'').
35. The question arises, however, what is a broadcaster's reciprocal bargaining obligation with regard to MVPDs which it is precluded from granting retransmission consent by its network affiliation agreement. As discussed above, the reciprocal bargaining obligation imposes a ``heightened duty of negotiation'' on broadcasters and MVPDs involved in retransmission consent negotiations. We believe that it is incumbent on broadcasters subject to such contractual limitations that have been engaged by an outofmarket MVPD to negotiate retransmission consent of its signal to at least inquire with its network whether the network would waive the limitation with regard to the MVPD in question. We believe that in many situations retransmission of the broadcaster's signal by a distant MVPD would be deemed advantageous to the network as well as the broadcaster and MVPD. In such situations, we believe that a network that has otherwise restricted a broadcaster's redistribution rights might be amenable to a limited waiver of the restriction.
36. With respect to EchoStar's contention that local broadcasters
are beginning to demand that MVPDs contract away their right to import
significantly viewed outofDMA stations as part of retransmission
consent negotiations, we reiterate our conclusion in the Good Faith
Order that ``[p]roposals that specifically foreclose carriage of other
programming services by the MVPD that do not substantially duplicate
the proposing broadcaster's programming'' are ``not consistent with
competitive marketplace considerations and the good faith negotiation
requirement. * * *;'' see Good Faith Order, 15 FCC Rcd at 5470. If
complaints are filed on this issue, we will evaluate as part of the
totality of the circumstances whether or not the programming sought to
be foreclosed actually substantially duplicates the programming of the broadcaster negotiating retransmission consent.
IV. Procedural Matters
37. The Commission will send a copy of this Order in a report to be sent to Congress and the Government Accountability Office pursuant to the Congressional Review Act, see 5 U.S.C. 801(a)(1)(A).
38. Accordingly, it is ordered that pursuant to Section 207 of the Satellite Home Viewer Extension and Reauthorization Act of 2004, and sections 1, 4(i) and (j), and 325 of the Communications Act of 1934, as amended, 47 U.S.C. 151, 154(i) and (j), and 325, the Commission's rules are hereby amended.
39. It is further ordered that the rule amendments will become effective 30 days after publication in the Federal Register.
40. It is further ordered that the Reference Information Center,
Consumer and Governmental Affairs Bureau, shall send a copy of this
Report and Order, including the Final Regulatory Flexibility Analysis,
to the Chief Counsel for Advocacy of the Small Business Administration. List of Subjects in 47 CFR Part 76
Cable television, Television.
Federal Communications Commission.
Marlene H. Dortch,
Secretary.
Proposed Rules
For the reasons discussed in the preamble, the Federal Communications Commission amends 47 CFR part 76 as follows:
PART 76MULTICHANNEL VIDEO AND CABLE TELEVISION SERVICE
1. The authority citation for 47 CFR part 76 continues to read as follows:
Authority: 47 U.S.C. 151, 152, 153, 154, 301, 302, 302a, 303,
303a, 307, 308, 309, 312, 315, 317, 325, 338, 339, 340, 503, 521,
522, 531, 532, 533, 534, 535, 536, 537, 543, 544, 544a, 545, 548, 549, 552, 554, 556, 558, 560, 561, 571, 572 and 573.
2. Section 76.64(l) is revised to read as follows:
Sec. 76.64 Retransmission consent.
* * * * *
(l) Exclusive retransmission consent agreements are prohibited. No
television broadcast station shall make or negotiate any agreement with
one multichannel video programming distributor for carriage to the
exclusion of other multichannel video programming distributors. This
paragraph shall terminate at midnight on December 31, 2009. * * * * *
3. Section 76.65 is revised to read as follows:
Sec. 76.65 Good faith and exclusive retransmission consent complaints.
(a) Duty to negotiate in good faith. Television broadcast stations
and multichannel video programming distributors shall negotiate in good
faith the terms and conditions of retransmission consent agreements to
fulfill the duties established by section 325(b)(3)(C) of the Act;
provided, however, that it shall not be a failure to negotiate in good faith if:
(1) The television broadcast station proposes or enters into
retransmission consent agreements containing different terms and
conditions, including price terms, with different multichannel video
programming distributors if such different terms and conditions are based on competitive marketplace considerations; or
(2) The multichannel video programming distributor enters into
retransmission consent agreements containing different terms and
conditions, including price terms, with different broadcast stations if
such different terms and conditions are based on competitive
marketplace considerations. If a television broadcast station or
multichannel video programming distributor negotiates in accordance
with the rules and procedures set forth in this section, failure to
reach an agreement is not an indication of a failure to negotiate in good faith.
(b) Good faith negotiation.
(1) Standards. The following actions or practices violate a
broadcast television station's or multichannel video programming
distributor's (the ``Negotiating Entity'') duty to negotiate retransmission consent agreements in good faith:
(i) Refusal by a Negotiating Entity to negotiate retransmission consent;
(ii) Refusal by a Negotiating Entity to designate a representative
with authority to make binding representations on retransmission consent;
(iii) Refusal by a Negotiating Entity to meet and negotiate
retransmission consent at reasonable times and locations, or acting in
a manner that unreasonably delays retransmission consent negotiations;
(iv) Refusal by a Negotiating Entity to put forth more than a single, unilateral proposal;
(v) Failure of a Negotiating Entity to respond to a retransmission
consent proposal of the other party, including the reasons for the rejection of any such proposal;
(vi) Execution by a Negotiating Entity of an agreement with any
party, a term or condition of which, requires that such Negotiating
Entity not enter into a retransmission consent agreement with any other
television broadcast station or multichannel video programming distributor; and
(vii) Refusal by a Negotiating Entity to execute a written
retransmission consent agreement that sets forth
FOR FURTHER INFORMATION CONTACT For additional information on this proceeding, contact Steven Broeckaert, Steven.Broeckaert@fcc.gov of the Media Bureau, Policy Division, (202) 4182120.
14 CFR Part 39 40 CFR Part 52 14 CFR Part 71 33 CFR Part 165 50 CFR Part 679 26 CFR Part 1 40 CFR Part 180 47 CFR Part 73 50 CFR Part 17 33 CFR Part 117 44 CFR Part 67 50 CFR Part 648 14 CFR Part 97 33 CFR Part 100 40 CFR Part 63 26 CFR Part 301 50 CFR Part 622 39 CFR Part 111 40 CFR Part 300 44 CFR Part 65 50 CFR Part 660 40 CFR Part 271 40 CFR Parts 52 and 81 47 CFR Part 64 50 CFR Part 665 49 CFR Part 571 44 CFR Part 64 21 CFR Part 522 14 CFR Part 23 47 CFR Part 76