Federal Register: October 29, 2009 (Volume 74, Number 208)
DOCID: fr29oc09-34 FR Doc E9-26017
DEPARTMENT OF AGRICULTURE
Food and Nutrition Service
NOTICE: NOTICES
DOCID: fr29oc09-34
DOCUMENT ACTION: Notice.
SUBJECT CATEGORY:
Agency Information Collection Activities: Proposed Collection; Comment Request Generic Clearance To Conduct Formative Research
DATES: Written comments must be received on or before December 28, 2009.
DOCUMENT SUMMARY:
In accordance with the Paperwork Reduction Act of 1995, this notice invites the general public and other interested parties to comment on a proposed information collection. This collection is an extension, without change, of a currently approved collection. This information collection will conduct research in support of FNS' goal of delivering sciencebased nutrition education to targeted audiences. From development through testing of materials and tools with the target audience, FNS plans to conduct data collections that involve formative research including focus groups, interviews (dyad, triad, telephone, etc.), surveys and Webbased collection tools.
SUMMARY:
Agency Information Collection Activities; Proposals, Submissions, and Approvals
SUPPLEMENTAL INFORMATION
Title: Generic Clearance to Conduct Formative Research for
Development of Nutrition Education and Promotion Materials and Related Tools for FNS Population Groups.
OMB Number: 05840524.
Expiration Date: March 31, 2010.
Type of Request: Extension of previously approved information collection.
Abstract: This information collection is based on Section 19 of the Child Nutrition Act of 1966 (42 U.S.C. 1787), Section 5 of the Richard B. Russell National School Lunch Act (42 U.S.C. 1754) and Section 11(f) of the Food and Nutrition Act of 2008 (7 U.S.C. 2020). This request for approval of information collection is necessary to obtain input into the development of nutrition education interventions for population groups served by the U.S. Department of Agriculture, Food and Nutrition Service (USDAFNS).
Diet has a significant impact on the health of citizens and is linked to four leading causes of disease, which can reduce the quality of life and cause premature death. While these dietrelated problems affect all Americans, they have a greater impact on the disadvantaged populations served by many FNS programs. One of FNS' goals includes improving the nutrition of children and lowincome families by providing access to program benefits and nutrition education. The FNS programs include Child Nutrition, Food Distribution, Food Stamp and Supplemental Foods Programs.
The basis of our approach rests on the philosophies that all health communications and social marketing activities must be sciencebased, theoretically grounded, audiencedriven, and resultsoriented. Secondly, consumerbased health communications require a focus on specific target audiences, encouraging positive behaviors in culturally relevant ways, unique benefits and supports for adopting the new behavior, insights into the most appropriate time and place to deliver messages, and striking the right tone to enhance attention and action to the message. Interventions need to be designed so that they can be delivered through different types of media and in a variety of formats for diverse audiences.
FNS develops a variety of resources to support nutrition education and promotion activities. These resources are designed to convey sciencebased, behaviorfocused nutrition messages about healthy eating and physical activity to children and adults eligible to participate in FNS nutrition assistance programs and to motivate them to consume more healthful foods as defined by the Dietary Guidelines for Americans (DGAs). This includes education materials, messages, promotion tools and interventions for the diverse population served by the Federal nutrition programs including WIC, Team Nutrition, Food Distribution and other programs.
Obtaining formative input and feedback is fundamental to FNS'
success in delivering sciencebased nutrition messages and reaching
diverse segments of the population in ways that are meaningful and
relevant. This includes conferring with the target audience,
individuals providing service to the target audience, and key
stakeholders on the communication strategies and interventions that
will be developed and on the delivery approaches that will be used to reach consumers. The formative
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research and testing activities described will help in the development
of effective education and promotion tools and communication
strategies. Collection of this information will increase FNS' ability
to formulate nutrition education interventions that resonate with the
intended target population, in particular lowincome families.
Formative research methods and information collection will include focus groups, interviews (dyad, triad, telephone, etc.), surveys and Webbased data collection. The data obtained will provide input regarding the potential use of materials and products during both the developmental and testing stages. In order to determine future nutrition education needs, tools and dissemination strategies, key informant interviews will be conducted. This task involves collecting a diverse array of information from a variety of groups including: People familiar with the target audiences; individuals delivering nutrition education interventions and projects; program providers at State and local levels; program participants and other relevant informants associated with FNS programs.
Findings from all data collection will be included in summary reports submitted to USDAFNS. The reports will describe the data collection methods, findings, conclusions, implications, and recommendations for the development and effective dissemination of nutrition education materials and related tools for FNS population groups. There will be no specific quantitative analysis of data. No attempt will be made to generalize the findings to be nationally representative or statistically valid.
Respondents: Individual & Household: Recipients and those persons
eligible for FNS nutrition assistance programs, State and local staff
administering FNS programs, Business: FNS stakeholders and consumers, and other interested parties.
Estimated Number of Respondents: 19,000
Focus Group Screeners.................................... 3000
Interview Screeners/Surveys.............................. 1400
Focus Groups............................................. 1500
Intercept Interviews..................................... 800
Dyad/Triad Interviews.................................... 200
Telephone Interviews..................................... 1500
Surveys.................................................. 800
Webbased Collections.................................... 800
Confidentiality Agreements............................... 9000 Estimated Time per Response:
Focus Group Screeners.................................... \1\ 10
Interview Screeners/Surveys.............................. \1\10
Focus Groups............................................. \1\ 120
Intercept Interviews..................................... \1\ 30
Dyad/Triad Interviews.................................... \1\ 60
Telephone Interviews..................................... \1\ 15
Surveys.................................................. \1\ 30
Webbased Collections.................................... \1\ 30
Confidentiality Agreement................................ \1\ 10 Estimated Total Annual Burden on Respondents:
Focus Group Screeners.................................... \1\ 30,000
Interview Screeners/Surveys.............................. \1\ 14,000
Focus Groups............................................. \1\ 180,000
Intercept Interviews..................................... \1\ 24,000
Dyad/Triad Interviews.................................... \1\ 12,000
Telephone Interviews..................................... \1\ 22,500
Survey Instruments....................................... \1\ 24,000
Webbased Collections.................................... \1\ 24,000
Confidentiality Agreement................................ \1\ 90,000
Total Estimated Burden................................. \1\ 420,500 \1\ Minutes.
Public reporting burden for this collection of information is
estimated to average 19,000 respondents with a total estimated burden of 420,500 minutes or 7,008 hours.
Dated: October 21, 2009.
Julia Paradis,
Administrator, Food and Nutrition Service.
[FR Doc. E926017 Filed 102809; 8:45 am]
BILLING CODE 341030P
FOR FURTHER INFORMATION CONTACT
Requests for additional information should be directed to Judy F. Wilson at (703) 3052017.